NLP has come a long way since its inception in the 1970s. In the 40 years since, businesses have learned how to tweak certain aspects of NLP to generate more sales and profits, keep customers happy, and communicate more effectively. Here are six of the top benefits of NLP in a business setting:
At its root, NLP is an approach to communication. Nonverbal communication cues, eye movement patterns and other unconscious actions take place when people communicate, think and remember. Understanding what someone's unspoken language can tell you about their mindset will improve the efficiency of communication throughout your business, and with your customers and prospects.
2 - NLP Allows You to Easily Copy the Successful Efforts of Other Businesses
Neuro-linguistic programming founders John Grinder and Richard Bandler explain that, with proper NLP training, "If any human being can do anything, so can you." This is because neuro-linguistic programming teaches you to understand how successful individuals and businesses work and communicate, even subconsciously. You can then model your behavior after them, using specific NLP strategies, to re-create those successes in your own business.
3 - NLP Gives Your Sales Staff Mind Reading Abilities
To say that neuro-linguistic programming can allow your salespeople to read minds is exaggerating just a bit. However, by understanding physical cues and lateral eye movements, your sales staff can cater the questions they ask and the information they deliver to meet your prospect or client where they are mentally. Understanding how a prospective customer feels about the sales experience while it is going on, and what they are thinking, makes it easier to close more sales.
4 - NLP Improves Negotiation Skills at All Levels
In business, you understand that life is one big negotiation. You negotiate with your employees everyday, with vendors, with competitors, with marketers, with advertising firms, your salespeople, and on and on and on. Since NLP helps you better understand and command any human interaction, the negotiation skills of everyone in your business become more persuasive and effective.
5 - NLP Boosts Morale
Imagine that everyone in your business, from your CEO and founder down to an entry-level employee, knows how to communicate effectively. They all know how to make themselves clearly understood, as well as fully understanding a coworker or senior executive when they communicate in person, in print, in video and on audio. When everyone understands what everyone else is saying, including the nonverbal cues that people give off, your business workplace is much more enjoyable.
6 - NLP is the Perfect Customer Service Tool
Whether customers contact your business to complain, to praise or to offer suggestions, neuro-linguistic programming lets you understand what is really on their minds. As you probably know, many times a customer complaints they are really responding to other stimuli. They are having a bad day, they just lost their job, they are having relationship problems or some other negative occurrence has upset them. When your customer care team can pick up on spoken and unspoken physical cues, they know better how to keep your customers and clients happy, and coming back for life.
I’d love to spend some time talking with you about YOU! And your business. And your life. What do you really want? A great way to get started is with a 45 minute FREE life transformation strategy session.
In this session we will:
- Uncover hidden challenges that may be the cause of chaos, stress and discord in your life.
- Create a crystal clear vision for your “ultimate life” of tremendous success on your terms with ample quality time and energy for all your priorities.
- Leave the session renewed, re-energized, and inspired to transform your life and accomplish all of the things that are really important to you.
Click here to schedule your complimentary session!
My new Facebook site is now up! Please visit. I’d appreciate your “Like!” and if you sign up for my e-list from Facebook, I’ll send you my latest time management suggestions.
Want to use this article on your website or your own Ezine?
Thanks for appreciating the value of this content. You’re welcome to reproduce this article, but you must reproduce it in its entirety and leave all the links active. Additionally, here is the short bio that you should include:
Dr. Steve Stutz, CTACC is a Life Success Coach, specializing in helping busy professionals and entrepreneurs not only survive but to thrive in life and business. To receive periodic personal development tips and success mindset articles, please join his e-list by visiting www.forwardpathcoaching.com